User-Centered Solutions: A Showcase of My Work

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Homepage Conversions

Improving the user experience of a client’s homepage by conducting a heuristic analysis and industry best practices. The goal: identify usability issues that hindered brand awareness and conversion rates, and to provide actionable recommendations for improvement.

User Research
Conversion Optimization
Brand Awareness
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Annotations Kit

Streamline communication between the UX team and developers during project lifecycle and thereafter. he kit includes standardized annotations, link components, and labels to clearly document design decisions, user flows, interactions, and component behaviors.

Documentation
Process Optimization
Communication
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Product Education

Bridging the gap between brand and consumer with a focus on improving the content and organization. Debunking myths and educating while guiding the consumer to continue through conversion.

Content Strategy
Usability Testing
Information Architecture
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Building a Design System During Platform Migration

In the midst of a platform migration the creation of a design system from almost no digital governance prior in record time of 3 months from start to developer handoff.

Design System
Component Library
UX Guidelines
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